4 fields + 3 questions = your personalized risk score and fix list.
Most home service companies see 2–3% monthly membership churn.
A free 5-step diagnostic that calculates your annual revenue at risk from membership cancellations. You enter your member count, monthly value, and churn rate — then answer 3 quick questions about your retention process. We instantly score your churn health and email a personalized fix list.
The calculator uses industry benchmarks from thousands of home service companies. Revenue-at-risk is computed as: members × monthly value × 12 × churn rate. The score weights churn rate (30%), process maturity (50%), and business size (20%).
The audit is built for HVAC, plumbing, electrical, and pest control companies that run membership or maintenance agreement programs. Industry averages are pre-loaded for each vertical.
Annual revenue at risk = active members × average monthly value × 12 months × monthly churn rate (%). This shows the total recurring revenue you are likely to lose in the next 12 months if churn continues at the current pace.
A detailed email breakdown with your churn health score, annual revenue at risk, member loss projection, and a prioritized action list tailored to your diagnostic answers. No generic advice — every recommendation is based on your inputs.
Yes. The churn audit is 100% free with no credit card required. If you want ongoing churn monitoring, automated alerts, and ServiceTitan integration, you can start a 14-day free trial of MemberBay.
MemberBay connects to ServiceTitan and automatically flags at-risk memberships before they cancel. You get real-time alerts, renewal reminders, and a Chrome extension that shows membership health data inside ServiceTitan — so your team can act before members leave.
Not for the churn audit — anyone can use the free calculator. To use MemberBay's full retention platform, you need a ServiceTitan account with API access enabled. Setup takes under 5 minutes.
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