2026 Report

HVAC Membership Churn Benchmark

The first industry benchmark for HVAC membership churn rates, built from anonymized data across hundreds of service companies. See how your retention compares.

What the benchmark will cover

Average monthly churn rateComing Q2 2026
Median retention at 12 monthsComing Q2 2026
Top quartile vs. bottom quartileComing Q2 2026
Churn by membership tierComing Q2 2026
Seasonal churn patternsComing Q2 2026
First-year vs. multi-year retentionComing Q2 2026

How we collect the data

MemberBay tracks membership lifecycle events for HVAC, plumbing, electrical, and pest control companies using ServiceTitan.

All data is fully anonymized. No company names, member names, or personally identifiable information is ever included in the benchmark.

The benchmark updates quarterly as our dataset grows.

Want to see how you compare?

Calculate your current churn impact and get personalized benchmarks.

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